How we saved $340K in wasted ad spend with proper attribution
This e-commerce brand was making decisions based on last-click attribution, missing the full picture of their customer journey. We implemented multi-touch attribution, built custom dashboards, and discovered that 40% of their ad budget was going to channels that weren't actually driving conversions. Reallocating spend based on true ROI transformed their marketing efficiency.
Data clarity. Growth velocity.
From raw data to actionable insights that grow revenue
Custom Dashboard Development
Beautiful, intuitive dashboards tailored to your KPIs. Real-time data visualization that keeps your entire team aligned on what matters.
Multi-touch Attribution
Understand the true customer journey. See which touchpoints actually drive conversions and allocate budget accordingly.
ROI & Revenue Tracking
Know exactly what each marketing dollar returns. Track ROI by channel, campaign, and creative with complete accuracy.
Cohort & Retention Analysis
Understand customer behavior over time. Track cohorts, identify churn risks, and optimize for lifetime value.
Predictive Analytics
See around corners. Machine learning models that predict customer behavior, revenue trends, and growth opportunities.
Executive Reporting
Boardroom-ready reports that tell the story. Automated reporting that keeps stakeholders informed without manual work.
Complete analytics stack
Every metric that matters, tracked and visualized
Marketing Performance
ROAS, CAC, CPL, CPC, CTR, and conversion rates across all channels and campaigns in real-time.
Revenue Analytics
MRR, ARR, revenue by source, product performance, and revenue forecasting with trend analysis.
Customer Metrics
LTV, churn rate, retention curves, NPS, and customer health scores for proactive engagement.
Funnel Analytics
Stage-by-stage conversion rates, drop-off analysis, and funnel optimization recommendations.
Attribution & Journey
Multi-touch attribution, customer journey visualization, and channel contribution analysis.
Competitive Intelligence
Market share tracking, competitive benchmarking, and industry trend analysis.
Tools we integrate with
We connect to your existing stack and unify your data
How we work: Audit, build, optimize
From data chaos to clarity in weeks
Data Audit
1 weekReview your current tracking, identify gaps, and map all data sources. Ensure accuracy before building.
Architecture Design
1 weekDesign your analytics infrastructure. Data models, dashboard layouts, KPI definitions, and integration plan.
Implementation
2-3 weeksBuild your custom dashboards, set up tracking, and integrate all data sources into a unified view.
Training & Optimization
OngoingTrain your team, establish reporting cadences, and continuously optimize based on usage patterns.
Frequently Asked Questions
Everything you need to know about performance analytics