What does 'qualified' actually mean?

Defined per client at kick-off — typically: matches ICP, has budget, has authority, has timeline (BANT) or fits a custom rubric. Unqualified leads are not counted toward the monthly target. We don't pad the numbers.

How is this different from /services/lead-generation-engine?

/services/lead-generation is the buyer-intent gateway (search 'lead generation Malta'). /services/lead-generation-engine is the AI-agent-native deeper offering. Most clients land on this page first.

Do you guarantee a number of qualified meetings?

We commit to a target range in the SOW (e.g. 25-35 qualified meetings / month for the Pilot). Miss the floor by more than 20%, the next month is credited. Hit it, both sides know it's working.

B2B with deal sizes >€5k ARR or €20k project value, where booking a 30-minute meeting has clear economic value. Below that, paid acquisition + self-serve pricing usually outperforms human-meeting lead gen.

Do you handle the cold outreach yourself?

Yes — we run the email + LinkedIn sequences from your domain (warmed properly, on a separate sub-domain to protect your main inbox), and we own deliverability and reply handling.

Where do the prospect lists come from?

Apollo, Cognism, Lusha, ZoomInfo, LinkedIn Sales Navigator, and bespoke scraping for niche EU markets. We GDPR-compliance-check every source and respect opt-outs across the entire prospect graph.

How do you define a 'qualified' lead?

We lock the definition in the SOW with you before launch. Typical B2B rubric: matches ICP firmographics (industry, headcount, geography), has buyer-side authority (decision-maker or budget-holder), and shows present intent — active hiring, recent funding, or a declared problem in their reply. Meetings that fail the rubric do not count toward your monthly target.

How long before we see results from lead generation?

Cold-email domains need a four-to-six-week warm-up before any prospect sees a message. During that window we build lists, write copy, and run deliverability testing. Most clients see their first qualified meetings in weeks five to seven. Paid-inbound channels can generate leads within 48 hours of launch but at a higher cost-per-meeting in the early weeks.

What channels do you run for lead generation?

We choose channels based on your ICP and deal size. For Malta B2B services selling to EU mid-market: LinkedIn outbound + cold email + targeted LinkedIn/Google ads. For local Malta services: Google Local + Meta + LinkedIn for senior-decision-maker targets. We do not run channels we cannot attribute — if a channel is not measurable in your deal cycle, we do not recommend it.

How is OARC's lead generation different from other agencies?

We commit qualified meeting volumes in the SOW and report against them weekly. If we miss the floor by more than 20% in any month, the following month is credited. We do not report on click-through rates, impressions, or MQLs as primary KPIs — those are intermediate metrics, not business outcomes. You hired us for meetings, so that is what we report.

Do you handle cold email compliance and GDPR?

Yes. We send from dedicated sending domains, source prospect data from GDPR-compliant providers (Apollo, Cognism, Lusha, LinkedIn Sales Navigator), honour opt-out signals across the full prospect graph, and sign a DPA with every client. Our playbook respects EU-PECR and the Maltese Data Protection Act alongside GDPR.

Lead generation outreach — targeted sales prospecting for Malta businesses | OARC Digital

Lead Generation Malta

Stop chasing cold leads. Start closing warm ones.

We deliver qualified meetings booked into your closer's calendar — with a pre-call brief on every prospect. Measured by cost-per-qualified-meeting. Reported weekly.

25–35

Qualified meetings / month (Pilot tier)

60+

Meetings / month (Multi-Channel tier)

4–6wk

Domain warm-up before first outreach

100%

SOW-defined qualification rubric

The definition that matters

Lead generation is a meeting, not a form fill

Most agencies sell lead generation and deliver email-list purchases, contest entries, and gated PDF downloads. None of those translate to revenue. We sell lead generation as a qualified meeting booked into your closer's calendar — with a pre-call brief summarising who the prospect is, why they replied, and whether they pass your ICP rubric.

The economic unit is the qualified meeting. The unit cost is reported as cost-per-qualified-meeting. The leading indicator is reply rate; the lagging indicator is closed-won attribution. Anything else is a vanity metric we choose not to report.

For Malta-headquartered businesses, we run multi-channel outbound programmes targeting EU buyers — combining cold email infrastructure, LinkedIn Sales Navigator, and where deal size warrants it, targeted paid inbound on LinkedIn and Google. Channel mix is calibrated to your sales cycle, not to what is fashionable this quarter.

What we deliver

Qualified meetings with pre-call brief

What we do NOT deliver

Raw form fills, email lists, MQL counts

How we measure success

Cost-per-qualified-meeting vs SOW target

What happens if we miss the floor

Next month is credited — no argument

What we cannot commit to

Closed-won numbers (that is your team's job)

Compliance

GDPR, EU-PECR, Maltese Data Protection Act

Multi-channel execution

Every channel we run is measurable

We are channel-agnostic but will not run a channel we cannot attribute back to a meeting. If we cannot measure it, we do not recommend it.

Cold Email Outreach

Warm domains, GDPR-compliant lists, AI-written personalisation at scale. Reply rates 3–5× industry average.

LinkedIn Outbound

Connection sequences, InMail, and Sales Navigator targeting by job title, company size, and intent signals.

Paid Inbound

LinkedIn and Google ads targeting high-intent search queries. Faster results at higher CPM; ideal for scaling proven outbound.

AI Qualification

Every reply scored against your ICP rubric before a meeting is booked. No human time wasted on mismatched prospects.

Infrastructure that protects your brand

Cold email deliverability is the silent killer of DIY lead gen

We send from a separate sending domain (yourcompany.io for a yourcompany.com primary), warm the new domain over four to six weeks before any prospect sees a message, and monitor inbox placement daily via Postmaster Tools and seed-list testing.

Reply-rate pacing throttles automatically when deliverability degrades. The discipline here is the difference between a two-year lead-gen programme and a two-month rocket that burns the domain.

Prospect data is sourced from GDPR-compliant providers: Apollo, Cognism, Lusha, and LinkedIn Sales Navigator. Opt-out signals are honoured across the full prospect graph — not just the source list. We sign a DPA with every client.

Dedicated sending domain

Separate from your primary domain — protecting your main email deliverability.

4–6 week warm-up

Gradual volume ramp before any prospect sees your first message.

Daily deliverability monitoring

Postmaster Tools + seed-list testing catches degradation before it hits reply rates.

GDPR-compliant data sourcing

Apollo, Cognism, Lusha, Sales Navigator. DPA signed with every client.

How a lead generation programme actually runs

ICP Workshop

We lock the ideal customer profile, qualification rubric, and meeting-volume target in the SOW before any campaign launches.

Infrastructure Build

Sending domain setup, warm-up, list sourcing, copy testing in low-volume batches. Four to six weeks before full scale.

Launch & Iterate

Full campaign goes live. Reply rates and conversion-to-meeting tracked daily. Copy and targeting adjusted weekly.

Scale Winners

Channels and messages with proven reply rates get more budget. Underperformers are paused — we do not guess, we measure.

Transparent pricing

Three ways to engage

Every engagement starts with a clear SOW including qualified meeting volume targets and credit terms for misses.

Lead Gen Pilot

€2,900/mo

25–35 qualified meetings/month

Single-channel programme — cold email or LinkedIn. AI qualification. Ideal for first engagements and proof-of-concept.

One primary channel
AI-powered prospect qualification
Weekly meeting-volume reporting
Monthly strategy review

Multi-Channel Lead Gen

€5,900/mo

60+ qualified meetings/month

Cold email + LinkedIn + targeted paid inbound. AI qualification across all channels. CRM routing to your closer.

Three channels in parallel
AI qualification on every reply
CRM integration + pre-call briefs
Weekly reporting + bi-weekly calls

Lead Gen Engine Build

€18,000

Permanent system, handed to your team

12-week project to build your lead gen engine: infrastructure, copy playbook, qualification agent, reporting stack — then we hand it over.

Full infrastructure build
Copywriting + qualification playbook
Dashboard + reporting setup
Team handover + 30-day support

Who this is built for

Lead generation works when the bottleneck is top-of-funnel volume

B2B SaaS founders — Malta and EU

Deal sizes above €10k ACV with a sales cycle longer than 30 days. You need a steady supply of qualified meetings; your closer handles the rest.

Professional services firms

Accountancy, legal, consulting, and specialist services targeting decision-makers. High-ticket, relationship-driven sales that needs warm introductions, not cold callers.

iGaming and fintech operators

Malta's dense tech and iGaming sector requires highly targeted outreach to specific roles. We have playbooks for compliance-aware markets.

Healthcare and MedTech

Long sales cycles with clinical and procurement gatekeepers. Our qualification logic handles multi-stakeholder buying committees.

Software vendors selling into EU enterprise

Multi-language outreach across DE, FR, NL, and Nordic markets. We build ICP-specific messaging for each geography.

Any B2B with a healthy close rate

Lead generation performs best when your close rate is already solid and the constraint is qualified meeting volume, not conversion quality.

Lead generation vs. customer acquisition — which do you need?

If your bottleneck is not lead volume but conversion rate, lead generation is not the right fix.

Lead Generation is right for you if…

Your close rate is 25%+ but you do not have enough qualified meetings
Your sales team spends more than 30% of their time on prospecting
You have a clear ICP and know what 'qualified' means for your business
Your deal size justifies a cost-per-meeting above €150

Consider Customer Acquisition instead if…

You have plenty of leads but a low conversion rate
Your attribution is broken — you cannot tell which channel drives revenue
You need to reduce cost-per-acquired-customer across paid channels
You sell DTC or e-commerce where the buyer journey is faster

Lead generation questions, answered honestly

Everything a Malta or EU business needs to know before engaging a lead generation partner

Qualified meetings booked directly into your closer's calendar, with a pre-call brief summarising the prospect's firmographics, intent signals, and why they replied. Not form fills, not downloads, not raw email addresses — meetings with pre-qualified buyers who fit your ICP and have shown active interest.

Ready to fill your closer's calendar?

Book a 30-minute discovery call. We will map your ICP, propose a channel mix, and give you a realistic meeting-volume range before any contract is signed.

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