Question 1

What does 'qualified' actually mean?

Accepted Answer

Defined per client at kick-off — typically: matches ICP, has budget, has authority, has timeline (BANT) or fits a custom rubric. Unqualified leads are not counted toward the monthly target. We don't pad the numbers.

Question 2

How is this different from /services/lead-generation-engine?

Accepted Answer

/services/lead-generation is the buyer-intent gateway (search 'lead generation Malta'). /services/lead-generation-engine is the AI-agent-native deeper offering. Most clients land on this page first.

Question 3

Do you guarantee a number of qualified meetings?

Accepted Answer

We commit to a target range in the SOW (e.g. 25-35 qualified meetings / month for the Pilot). Miss the floor by more than 20%, the next month is credited. Hit it, both sides know it's working.

Question 4

What ICPs work best?

Accepted Answer

B2B with deal sizes >€5k ARR or €20k project value, where booking a 30-minute meeting has clear economic value. Below that, paid acquisition + self-serve pricing usually outperforms human-meeting lead gen.

Question 5

Do you handle the cold outreach yourself?

Accepted Answer

Yes — we run the email + LinkedIn sequences from your domain (warmed properly, on a separate sub-domain to protect your main inbox), and we own deliverability and reply handling.

Question 6

Where do the prospect lists come from?

Accepted Answer

Apollo, Cognism, Lusha, ZoomInfo, LinkedIn Sales Navigator, and bespoke scraping for niche EU markets. We GDPR-compliance-check every source and respect opt-outs across the entire prospect graph.