Question 1

How does an AI follow-up agent re-engage cold leads?

Accepted Answer

Echo monitors your CRM for leads that have gone quiet and automatically sends personalised re-engagement messages at the optimal time. It varies the messaging angle across multiple touchpoints, keeping your brand top-of-mind without manual effort from your sales team.

Question 2

Can Echo personalise outreach messages at scale?

Accepted Answer

Yes. Echo pulls data from your CRM — such as the lead's name, company, previous interactions, and interests — to craft messages that feel individually written. This level of personalisation at scale is what drives Echo's 10x improvement in outreach velocity for Malta businesses.

Question 3

How many leads can Echo follow up with simultaneously?

Accepted Answer

Echo handles unlimited concurrent follow-up sequences without degrading quality. Whether you have 50 or 5,000 leads in your pipeline, every contact receives timely, personalised outreach while your human team focuses on closing conversations that Echo initiates.

Question 4

What channels does Echo use for follow-up outreach?

Accepted Answer

Echo reaches leads across email, WhatsApp, SMS, and LinkedIn depending on your configuration and the lead's preferred communication channel. Multi-touch sequences across different channels significantly increase response rates compared to single-channel outreach.

Question 5

How does Echo know when to stop following up with a lead?

Accepted Answer

Echo uses configurable rules to determine when to pause or stop outreach — such as after a set number of unanswered messages, after a specific time period, or when a lead opts out. Leads that respond are automatically handed off to your sales team for a live conversation.

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