How We Built India's Leading Cricket Predictions Platform
CricketPulse India caters to millions of cricket lovers across South Asia, offering expert match predictions backed by data analysis and former player insights. We transformed their outdated platform into a mobile-first powerhouse that tripled conversions.
India's Premier Cricket Predictions Platform
Established in 2019, CricketPulse India caters to cricket lovers across South Asia, offering detailed match predictions backed by thorough analyses and expert insights. Beyond the odds, CricketPulse delves into the narratives behind each run, wicket, and boundary.
With a team of seasoned cricket analysts—including former IPL players and sports journalists—the platform delivers comprehensive match predictions for IPL, international test matches, and emerging leagues like the Bangladesh Premier League and The Hundred.
An Outdated Platform Losing Cricket Fans
CricketPulse faced declining engagement with an outdated website that failed its mobile-first audience.
Poor Mobile Experience
The existing website wasn't optimized for mobile—despite 85% of Indian users accessing via smartphone
Cluttered Affiliate Links
Aggressive affiliate placement overshadowed the core value proposition of expert predictions
Broken Information Hierarchy
Users struggled to find live IPL odds and match insights buried in poor navigation
Low Conversion Rates
Despite high traffic during IPL season, conversion to affiliate partners remained below industry benchmarks
Single Market Focus
Platform served only Indian users, missing opportunities in Bangladesh, UK expat communities, and Australia
No Expert Credibility
Predictions lacked visible attribution to the expert analysts behind them
Mobile-First Platform Redesign
We designed a mobile-first web application with strategic elements to optimize CricketPulse's conversion rates and user experience.
Match Pods
Redesigned match pods displaying live odds with a compact, mobile-optimized view ensuring easy scrolling with optimal information hierarchy for IPL, PSL, and international matches.
Strategic Affiliate Placement
Relocated affiliate links to strike a balance between directing traffic and maintaining seamless user experience—key promotional areas dedicated to partner highlights.
Multi-Regional Predictions
Implemented filterable match predictions according to different leagues—IPL, Bangladesh Premier League, The Hundred, Big Bash League, and international test matches.
Chronological Ordering
Sorted matches into live and scheduled games, arranged by match times with real-time updates during high-traffic IPL matches.
Expert Integration
Integrated cricket analysts and former players into all posts and match predictions, emphasising the expertise behind each prediction for credibility.
Regulatory Compliance
Ensured adherence to regulatory standards across India, UK, and international markets—safeguarding platform integrity and user trust.
From Struggling Platform to Industry Leader
Through these strategic enhancements, CricketPulse enhanced user experience, increased conversion rates, and strengthened its position as a leading platform for cricket enthusiasts globally.
Tripled Conversion Rates
Strategic UX improvements and affiliate placement optimization drove 340% increase in conversions
Massive Mobile Growth
280% increase in mobile engagement from the mobile-first redesign optimized for Indian users
Multi-Market Expansion
Platform now serves cricket fans across India, Bangladesh, UK, and Australia seamlessly
Industry Leadership
CricketPulse became the go-to platform for IPL predictions, serving 4.2M monthly users during peak season
"OARC understood the Indian cricket market like no other agency. They transformed our platform into something our users love—especially during IPL season when traffic is at its peak."
Product Director, CricketPulse India